For busy professionals
A digital product.Ready to sell.In 14 days.
Turn what people ask you for into a product with a price and a buy link, with my AI team helping you build it.
- 20 min/day
- From your phone
- No tech skills
Ready to Sell · Dec 1–14
$47 for the waitlist$97 after
Not another course to finish. A real thing to make.
NOT JUST AN IDEA ANYMORE
A REAL FILE.
A REAL
NEXT STEP.
See an example of what
you could make →
- "I have too many ideas. Or none." Either way, Day 1 helps you pick one, from what people already ask you.
- "I have no audience." You don't need one. You start with 3 to 5 real people, not followers.
- "I'm not techy. At all." Good. You bring what you know. I handle the tech.
- "Who am I to sell something?" The person people already come to with this. That's the qualification.
Not sure what you could sell? Think:
Your meal-prep routine a weekly menu and shopping-list kit.
Your hiring experience an interview-prep workbook.
Your budgeting spreadsheet a ready-to-use money planner.
Start with something you've figured out that could make someone else's life easier.
Is this you?
WHO THIS IS FOR.
This isn't a course. It's how you start before you feel ready, and not alone.
This is for you if...
- You have a full-time job you're good at, and you want something that's yours too.
- You know a ton, and people already come to you with questions. You just don't think anyone would pay for it.
- You have too many ideas and can't pick one, so none of them has started.
- You've thought "I should do something of my own," then hit 47 tiny decisions and closed the app. Again.
- You keep waiting to feel ready. You'd rather start now, with someone next to you.
- By 9 p.m. you're done with screens. Your phone and the couch are what you've got.
It's not for you if...
- You want a course to study before you start. This is about starting before you feel ready, with me next to you.
- You need to replace your salary fast. This is your first small product, not a new paycheck.
- You want to build a big following before you make anything. Here you make the thing first. Showing your face is up to you.
- You already have a product selling and want to scale it. You're past this.
What you leave with
BY DECEMBER 14,YOU'LL HAVE:
Days 1–4
Your idea, picked and checked.Your story, your buyer and your offer, written down and checked with real people before you make anything.
Hiring out customer interviews: from $352
Days 5–7
A finished product in your voice.A short guide, checklist or template, drafted with Claude and checked by you.
Hiring a writer for a 10-page guide: from $500
Days 8–9
A look, a cover and a price.One of three ready-made looks, saved as a real file, and a price you can say out loud.
Hiring workbook design and a cover: from $350
Days 10–11
A sales page and a checkout that works.Tested with a real purchase, so you know the file arrives.
Hiring sales page copy: from $1,000
Days 12–14
Your first launch.Posts written, a list of 20 people to invite, and your first invitation to buy, sent.
Every day
Something to show.Claude hands you a ready-made post about your progress, like this one. Share it, or keep it to yourself.
Also included
- Everything you made, packaged in one kit on Day 14
- My Marketing OS, for what to post and send next ($79 on its own), yours once you've done Days 1 to 11
- The know-how to make the next one with Claude, without starting from zero
Hiring this out starts at about $2,200, before the store setup and the posts. Here you make it yourself, with me next to you.
THE DIFFERENCE
MAKING IT ISTHE EASY PART.
- Built by a product lead, not a guru. 20+ years making products at companies like Google, SoftBank and Contentsquare.
- Mostly from your phone. It's a conversation with Claude. No learning how AI works, how to write prompts or how to set up a business.
- You, me, Claude and my AI helpers. I built a team of AI helpers to do the heavy lifting with us, and I'm there every day.
- Something to show from Day 1. Every day ends with something real you can share, if you want to.
- No income screenshots. I can't promise sales, and I won't pretend to.
This has already happened to a real person's work
FROM 'I KNOW A THING'TO 'HERE'S THE LINK'.
Sean Levon Nash is a Bay Area artist with 400+ paintings. We restored photos of his work with AI first, then built his own store and an Etsy shop selling art prints and coloring books. His seven paperback coloring books are on Amazon too.
He already had the work. He needed the steps between "I made a thing" and "here's the link."
And here's the size of thing you'd make:
EXAMPLE PRODUCT / WORKBOOK
INTERVIEW
STORIES
KIT.
Turn "I am good at my job" into examples you can actually tell.
02 / THE USEFUL DOWNLOAD
Not an empire. A three-page starting point.
A worksheet, a checklist and a cover. Small enough to finish in 14 days.
One focus a day, at a pace you can return to
HOW A DAYWORKS.
No course to log in to. Just you, me, Claude and the AI helpers I built, in a conversation that comes to you each day.
6:00 AM ET
Watch.A short video: what I did on my own product today.
YOUR TURN
Make.Type "let's do today" in Claude. It asks you one question at a time; you just answer, typing or talking. Want the full prompts? They're all on your prompt page.
AUTOMATIC
Save.A small add-on inside Claude (the connector) saves each day's work, so nothing is lost in a chat. If it ever acts up, one tap on the prompt page saves it.
1 MIN, OPTIONAL
Share.From Day 1 you'll have something to show. Claude writes the post; share it, or don't. No face needed.
Time, honestly: most days are short; a few, like setting up your store, take an hour or more. Split any day across sittings, and your work is saved.
Finish, or I'll finish it with you. Do each day's step and bring anything you're stuck on to office hours or the group. If you don't have a finished product and a tested checkout link by Dec 20, I'll work through it with you one-on-one, up to 2 hours.
WHAT YOU'LL NEED
- Claude Pro, about $20 a month (not included)
- Your phone and time for each day's step (a laptop helps on the design and store days)
- Something people already ask you for help with
Take a look inside
THIS IS WHAT DAY 1LOOKS LIKE.
DAY 01 / ONE SMALL FINISH LINE
What do people already ask you for help with?
Start there. The everyday thing you find easy may be the part someone else finds hard.
Help me find one small digital download I could make from my experience. Ask me one question at a time about what people ask me for help with. Don't assume anyone will buy it yet. Help me choose one buyer, one problem and one useful result.
Good at my thing. Human at the rest.
HI, I'M MOLLY SHELESTAK
GOOD AT MY JOB.STUCK ON MYOWN THING.
For years I was the person who built everyone else's thing, and sat on my own.
I've spent 20+ years in product, at companies like Google, SoftBank and Contentsquare, and built three businesses while working full-time. I could build products for companies with my eyes closed. My own idea still lived in my notes.
This challenge is the path I wish I'd had: a real example to follow, one small finish line a day, and Claude doing the busywork, while you keep the decisions that make it yours.
Molly has a spectacular way of breaking apart complex information in a way that gave me the fishing pole rather than the fish itself.
"Molly has a talent for converting complex problems into clear roadmaps."
THE PERFECTLY FAIR QUESTIONS
YES, BUTWHAT IF...?
Every reason you might talk yourself out of this, answered straight.
I don't even know what I'd make.
You don't need to yet. Finding it is the first part of the challenge. On Day 1 Claude asks you what people already come to you for (the questions friends text you, the thing you always end up fixing at work) and turns your answers into a short list. By Day 4 you've picked one, based on what real people told you, not a guess.
I don't have an audience.
You don't need one. You start with real people who already have the problem: friends, old coworkers, people who've asked you before. You message 3 to 5 of them on Day 3, and on Day 13 you make a list of 20 to invite first. No followers, no going viral, no posting every day.
I'm not techy. Like, at all.
Good, I made this for you. No code, no designing from scratch, no figuring out software alone. You can answer by talking into your phone, rambling is fine, and Claude sorts it out. I show each step in a short video. You pick from three ready-made looks, and Claude does the fiddly parts. You make the decisions.
Who am I to sell something? I'm not an expert.
You don't need a title or a certificate. You need to be the person people already come to with this, and you are. The questions they keep asking you are the proof. When you say "I just do normal stuff," Claude tells you exactly what skill that shows, and by Day 4 you'll have one line that says what only you bring.
Who am I going to sell to?
We start with your story, the work you enjoy and what you want your life to make room for. On Day 2 you build a working picture of the person you could help: their situation, what they want and why it matters. On Day 3 you ask real people about their experience. On Day 4 you use what you have learned to choose a first offer that fits your strengths and your life. Guesses stay labelled, and replies may take longer. This gives you a direction to test; it does not guarantee demand.
I already work all day. I don't want more evenings on my laptop.
Each day has one focus and starts with a quick version of about 20 minutes, so you always have something saved. On longer days the rest waits until you have more time: the early discovery days often take 20–45 active minutes in all, with room to split them across sittings. Branding and the finished file may take 30–60 minutes or more; store setup often takes 40–90 minutes or more. You can talk through ideas using dictation, save useful progress and come back. Most of it works from your phone; the design and store days are easier on a laptop.
What if nobody buys it?
I can't promise sales, and I won't pretend to. But you're not making something and hoping. You check the idea with real people on Day 3, before you write a word, and you make it for the person who told you they need it. You finish with a real product, a working checkout and your first invitations sent to people who already said yes to the problem. That's further than most people ever get.
I haven't told work about this. Will they find out?
Not from us. Plenty of people doing this haven't told work, so it's built in. You message people outside your job, the daily post ideas never hint at a side project if coworkers follow you (or you keep them to Close Friends), and your name, job title and employer stay off your page and store unless you want them there. Anything you've made at work gets written fresh, with no company details. One thing I can't answer for you: some job contracts cover side work, so it's worth a two-minute look at yours.
More questions (16)
What if I sign up and it's not for me?
Do Days 1, 2 and 3 (Claude saves your work as you go, so there's nothing to send me). If it's still not for you, email hello@unstuckwithmolly.com (or reply to any email from me) by 11:59 p.m. ET on Thursday, December 3 (Day 3) and you get back everything you paid. No reason needed. It goes back to your card; your bank can take 5 to 10 business days. Your Claude plan is separate, so cancel that with Anthropic if you need to. If you join after Dec 3, the sale is final.
Can't anyone just ask AI for this?
For a generic checklist, yes, and nobody pays for that. That's why your product is built from what only you know: the calls you make, the mistakes you catch, your shortcuts and real examples. Claude asks for those and leaves out anything a stranger could write in five minutes. Short and all yours beats long and generic.
Why would anyone pay for something I help friends with for free?
Your friends have you down the hall. Your product is for all the people like them who don't. They'd rather pay a little than lose a weekend figuring it out.
How do I know what to charge?
That's Day 9. You'll start from simple price points (about $17 for a short guide or small template, $27 for a fuller kit, $47 for something that saves real money or hours) and pick one based on what your buyer would otherwise spend or lose. You can change it anytime.
What if my idea is too big?
Most are at first. You'll make one small thing: a checklist, a template, ready-to-use messages, or a mini-guide of 10 pages or fewer. Got a course in your head? You make the checklist version first. Small things get finished, and the big idea can come next.
I've bought courses before and nothing happened.
The challenge gives you one focus each day, with your work saved as you go and a real person checking in. You start by talking through what you know and what you want next. Then you work toward a useful product, a checked buy link and a first invitation. Some steps take another sitting or depend on replies and account setup. Useful partial progress is still worth saving.
Do I have to watch at 6 a.m.?
No. 6 a.m. is just when the email lands. Do it whenever works: lunch, after dinner, the next morning. Office hours have recordings too.
What if I fall behind?
You will at some point, and that's fine. You're not behind, you're just on today. Every day stays open and your work is saved. Miss a day and Claude drafts that day's piece from what you've already done, so you only check it. Weekends are light on purpose and walk you through anything you missed, one quick step at a time.
Which AI do I need?
Claude. The challenge is built around it. You'll need a paid Claude plan: Claude Pro, about $20 a month, not included in the challenge price, cancel anytime. The free Claude plan runs out of messages in the middle of a step. A Ready to Sell connector (like an app inside Claude) saves each day's work for you. Every tool, its cost and why is at unstuckwithmolly.com/tools.
Do I have to show my face or post about it?
No. Posting with #ReadyToSell is optional and never needs your face. Share the product itself, post text, or keep the whole thing private.
What if I'm not a woman?
You can still join. I wrote this with women in mind because they're the ones who usually tell me "I'm good at my job, I'm just stuck on my own thing." If that's you, you're welcome here.
Will you just do it for me?
Not inside the challenge: here you bring the know-how and make the calls, and I make every step small and clear. But if you'd rather hand it off, I do that too. Email me at hello@unstuckwithmolly.com (or DM me on Instagram) and tell me what you're thinking. I'll tell you honestly what it would take for me to make it with you or for you.
How much is it, and when?
Doors open for one week, Tuesday, November 24 to Monday, November 30. The challenge is $97, and the waitlist gets a code for $47 that works for the first 48 hours (through Wednesday, November 25). Until then, join the waitlist. The challenge runs December 1 to 14.
What's the waitlist bonus?
If you're on the waitlist before doors open on November 24 and then join the challenge, you keep at least 40 of my AI agent definitions after it ends: the exact instructions behind the challenge helpers, so you can keep using them with Claude for your next product. People who join without the waitlist don't get them. (If you take the refund, the bonus goes too.)
Can I bring a friend?
Please do. Once you join, reply to your welcome email for your own invite link: you get 30% of what each friend pays when they join with it. It's more fun with someone next to you.
What do I get for finishing?
Finish all 14 days by December 20 and you can have a spot in my "Made in Ready to Sell" post if you'd like one.
THE READY TO SELL CHALLENGE
LESS SOMEDAY.MORE SOMETHING
that's yours.
You're good at what you do. People already ask you for it. In 14 days that becomes a product with a price and a link, instead of another season of answering for free.
I'll help you with everything else.
DEC 1–14doors open Nov 24
DOORS OPEN NOV 24 · ONE WEEK ONLY
JOIN THE WAITLIST.
Free, and no obligation to buy. The waitlist hears first and locks in $47 for the first 48 hours (it's $97 after).
Just your email. Or comment ALPHA on Instagram.